Jul
22
2009
It feels like everywhere I turn there is yet another media company paying writers to crank out search engine friendly content, in thinly veiled attempts to please the google bots.
I’ve spent a lot of time over the years looking into the content gaps in converting local to an informed and useful shopping experience. The quest for deeper local content is on the order of a holy grail epic challenge.
The standard by which most publishers currently seem to be approaching their content strategy is “whatever the google bot rewards”.
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Feb
5
2009
image credit: motherjones.com
Somehow, the time feels right for some fresh/absurd, Hail Mary thinking when it comes to evolution in the troubled Local Media landscape.
When I look at the problems infecting two major sectors of local media - newspapers and yellow pages - an idea springs to mind. Try it on…
Slam them together into one integrated local media business. Collapse redundant distribution and operations, re-align and trim the sales forces. Infuse the newspaper’s strength with promotion and retail into the scalable SEM/search infrastructure of the YP channel. Construct a true local consumer portal and promotion channel that has local search and promotion embedded throughout. Trim out the low-value display ad junk and create real local shopping applications that generate leads and solve consumer problems.
In the off-chance that you’re still reading, perhaps I can explain my thinking a bit more.
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