evans ink

image credit: motherjones.com

Somehow, the time feels right for some fresh/absurd, Hail Mary thinking when it comes to evolution in the troubled Local Media landscape.

When I look at the problems infecting two major sectors of local media  – newspapers and yellow pages – an idea springs to mind.  Try it on…

Slam them together into one integrated local media business.  Collapse redundant distribution and operations, re-align and trim the sales forces. Infuse the newspaper’s strength with promotion and retail into the scalable SEM/search infrastructure of the YP channel.  Construct a true local consumer portal and promotion channel that has local search and promotion embedded throughout.  Trim out the low-value display ad junk and create real local shopping applications that generate leads and solve consumer problems.

In the off-chance that you’re still reading, perhaps I can explain my thinking a bit more.

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I’ve grown slightly bored and a little frustrated with the “old world” of blogging, and have shifted my attention more towards the more conversational and multimedia worlds of Twitter and Tumblr.  I’m still sorting out how I want to evolve my blog site. For now, I’ve simply cleaned it out to remove a rampant spam problem that I simply don’t have the desire/time to tackle. I’ll reload the archive posts from 2007-8 at some point.

For now, feel free to simply follow me on twitter. This is a more personal commentary and conversation, with less focus on local search/media commentary.

I will find my way back to this blog soon…