evans ink

Many people are aware that a few months ago I migrated from my full-time role in Local Matters, and began working on the “next new thing”.

I guess I’ve reached that inevitable point of self-admission to being a serial entrepreneur, forced to work on things that get stuck in my head, and get me out of bed @ 4am.   I. just. can’t. seem. to. help. myself.

I have great memories from the last few years taking a business from concept through multiple cycles of growth. I’d be lying to not say I am also disappointed by some of the choices I led us through along the way.  And, like many (most?) companies do in the face of the dramatic shifts in market structures and valuations of 2008-09, we had to triage through a reinvention phase.  Thanks to an amazing team (employees, board members, clients and investors), this has advanced very well; I am very impressed with the clarity that the company now has going forward.  I sat at the last Board meeting witnessing a business that has matured and evolved very well under the new leadership team in 2009.  It’s a first class business with a bright future, powering the strategic progression of Yellow Pages businesses, globally.   I only hope the industry lets it unleash the potential underlying the impressive technology and team.

I’ve now confidently moved on to what I know I LOVE to do – creating a new business.  My passion is for opportunities that lie JUST ahead of the horizon.  I love to work in market spaces where the structures of consumer-to-business interaction are inefficient and capable of being dramatically overhauled with online and mobile models.

So, my next target:  Direct Marketing.

I’ll be announcing my newco when it’s more ready for public consumption.  I was initially intrigued with the idea of blogging my way through the experiences and challenges associated with start-ups, but I’m not going to do that.  There are enough quality entrepreneurs out there doing that, and adding more of the same just feels kind of pointless.

Perhaps I’ll return to my blog in the coming weeks, as I ruminate over the new space I’ll be occupying, we’ll see how things progress.   For those looking to stay connected, I’d suggest you follow me on Twitter;  140 character micro-blogging just seems to fit with where my life is at right now.