Jul
22
2009
bo(ugh)t content
It feels like everywhere I turn there is yet another media company paying writers to crank out search engine friendly content, in thinly veiled attempts to please the google bots.
I’ve spent a lot of time over the years looking into the content gaps in converting local to an informed and useful shopping experience. The quest for deeper local content is on the order of a holy grail epic challenge.
The standard by which most publishers currently seem to be approaching their content strategy is “whatever the google bot rewards”.