Apr
23
2009
google’s new self-control

We’ve all done it, we’ve googled our name. And, in the process, we’ve found all the other Perry Evans’ of the world. There’s Perry Evans in Hollywood, Perry Evans the gospel singer (my favorite alter ego) and Perry Evans the family practice physician in Cleveland, and so on. This practice has even been the subject of an indie documentary film named, appropriately “Google Me“. Problem is, all name matches are “correct search answers”, but the consumer isn’t well served for meaningful people search on today’s Google.